Creating homes that buyers love takes more than just premium surfaces?it requires a strategic partner who understands the builder?s journey from blueprint to final walk-through. MSI?s Builder Program offers a comprehensive support system that aligns with the unique needs of both national developers and custom homebuilders. With a nationwide network, tailored product packages, and industry-leading tools, our program helps streamline operations, elevate design, and maximize value at every stage of your build.
Designed for Builders Who Want More
Our builder program was developed with one goal in mind: to simplify and enhance the surface selection and installation process. Whether you’re managing dozens of custom homes or rolling out large-scale developments, our builder-focused solutions are designed to help you scale efficiently while maintaining a high standard of quality and design.
With decades of industry expertise and a product portfolio that spans countertops, flooring, wall tile, backsplash solutions, and outdoor surfaces, we provide the infrastructure, flexibility, and personalized service to meet evolving market demands. Our extensive offering includes coordinated indoor-outdoor designs featuring matching porcelain tile, pavers, and artificial grass, making it easy to create seamless transitions between interior and exterior spaces.
Key Features of Our Builder Program
Dedicated Sales Team and Builder Representatives
Every builder working with MSI is assigned a dedicated sales team and builder representative. These professionals manage the relationship from start to finish, coordinating meetings, answering questions quickly, and ensuring consistent follow-through across all stages of a project. Builders can count on a single point of contact who understands their unique goals and keeps projects moving smoothly.
Tailored Product Packages
MSI helps builders simplify the design and selection process by developing tiered product packages?Entry, Mid, and Premium. These packages cover the full spectrum of surfaces, including countertops, flooring, wall tile, backsplash, outdoor hardscaping, and even artificial grass. By organizing products into pre-defined tiers, MSI makes it easy for builders to offer buyers appealing choices that align with both design vision and budget.
Showroom Consulting and Walkthroughs
One of MSI?s most valuable services for builders is guided showroom consulting. Builder representatives work hand-in-hand with the builder?s design team, walking through showrooms to evaluate options, coordinate selections, and build tiered packages that can be scaled across entire communities. This collaborative approach ensures that products are not only beautiful and on-trend, but also practical for installation and consistent across multiple models.
Display Solutions and Samples
To support both design teams and homebuyers, MSI provides a full suite of display solutions. These include curated display boards, mood boards, and sample kits tailored for use in design centers and model homes. With these tools, buyers can see and touch the products in real-life applications, helping them visualize finishes, make confident choices, and feel excited about their new home.
Model Home Product Allowance
For larger community projects, MSI invests in model homes by supplying a product allowance. This may include slabs or square footage at no cost, ensuring prospective buyers experience MSI materials in person while builders showcase standout designs.
Tiered Builder Packages
Offering clear, structured product options helps buyers make confident decisions while improving your team’s efficiency. Our three-tier system offers flexibility and distinction without overwhelming the customer.
Entry-Level Package
Built for value-driven home buyers, this package includes dependable yet stylish surfaces ideal for functional everyday living.
Countertops: Countertops in this tier include 1.5cm and 2cm quartz options like Frost White?, Macabo Gray?, and Carrara Miksa? that provide clean looks with long-term durability.
Tile: Our entry tier tile products include popular porcelain and ceramic series such as Eden, Sande, and Brighton bring timeless appeal to floors and walls.
Luxury Vinyl Flooring: This tier includes LVF options like Cyrus?/a>, Smithcliffs?, and Laurel? offer moisture resistance and comfort underfoot.
Backsplash tile: The wall tile selections in this tier include Domino Porcelain Mosaic, Urbano Ceramic Tile, and UrbanSlat Fluted Wall Tile Collection for stylish kitchens and bath walls.
Mid-Tier Package
This package strikes the perfect balance between affordability and premium appeal?ideal for discerning buyers.
- Countertops: Countertops in this mid-tier package feature quartz designs such as Calacatta Premata?, AuraTaj?, and Calacatta Izaro? that bring elevated sophistication and lasting durability.
- Tile: Mid-tier tile flooring options like Praia, Whitehill, and Zaria provide refined style and performance for everyday living.
- Luxury Vinyl Flooring: This tier includes wider planks and enhanced textures in the Shorecliffs?, XL Cyrus?/a>, and Prescott?/a> collections for an upgraded feel underfoot.
- Backsplash Tile: Mid-tier backsplash selections include Renzo, Stella, and Gems collections, offering trend-forward looks that balance function and personality.
Premium Tier Package
For new homeowners who want the best in class, this top-tier offering features exclusive products and standout finishes.
Countertops: Countertops in this premium tier feature high-impact surfaces such as the Bocage? Collection with rich, deep tones and soft veining, as well as stunning surfaces like EroLuna?, LumaTaj?, SoliTaj?, and Miraggio? quartz colors (see Calacatta Miraggio). Natural stone selections like Taj Mahal Quartzite and additional quartzite colors bring unmatched luxury and sophistication.
Tile: Premium tile collections like Kaya, Malahari, and Exotika deliver design-forward looks that elevate both floors and walls.
Engineered Wood* & Luxury Vinyl Flooring: This tier includes the Wayne Parc? and Wayne Parc Reserve? collections, along with the W? Luxury Hardwood Series, offering versatile formats such as herringbone for elevated design flexibility.
Backsplash Tile: Premium backsplash options from the Piano and Hip Hop fluted tile, and Zest collections feature architectural textures and refined finishes that transform everyday surfaces into showpieces.
Why Builders Choose Our Program
Extensive Product Variety
MSI offers one of the most comprehensive product portfolios in the industry. From countertops and flooring to wall tile, backsplashes, and outdoor hardscaping, builders can source quartz, quartzite, luxury vinyl, porcelain tile, natural stone, and more?all from a single supplier. This breadth reduces vendor complexity and ensures design consistency across every home.
Proven Experience and Global Reach
With over 50 years in the industry and partnerships with more than 600 suppliers in 37 countries, MSI delivers the scale and stability builders can count on. Our reach extends across more than 50 showrooms and distribution centers in the U.S. and Canada, giving builders convenient access to products, samples, and in-market support exactly when and where they need it.
Simplifying Choices, Maximizing Value
Our tiered product programs, curated displays, and digital design tools simplify decision-making for both builders and homebuyers. By streamlining workflows, MSI helps builders accelerate project timelines, reduce costs, and win business by offering buyers long-term value beyond price alone.
Full-Service Project Support
Builders gain a true partner from concept through completion. MSI?s team provides market trend insights, design guidance, value engineering, and nationwide logistics expertise?ensuring projects stay on schedule, on budget, and on trend.
Serving Builders of All Sizes
Whether you’re a national builder seeking consistency across markets or a custom builder looking for tailored support, our program scales to fit your business. You’ll receive flexible tools, strategic insights, and personalized onboarding to match your pace and goals.
We also help enhance the buyer journey by offering reduced-rate or complimentary samples for model homes and showrooms, adding visual clarity to every decision.
Build Better, Smarter, and Faster
With a structured process and industry-leading support, MSI’s Builder Program allows you to stay competitive while delivering elevated designs that resonate with homebuyers. From early planning to final walk-throughs, we’re here to help make each project a success. Backed by over 50 MSI showrooms and distribution centers across North America, MSI provides builders with the scale, selection, and service necessary to keep every project on time and on budget.
Contact us via the builder submission form or visit the nearest MSI showroom to get started.